Retailers haven't quite adapted gift cards well from the physical to the Digital age. Although one of the most heavy buying category, digital gift cards lack prominence on retailers digital assets, cannot be customized to suit modern day gifting needs and also has a kludgy user experience for both buyer and recipient. Looking forward to learning about some innovations in the space at #money2020
Inside The Retail Gift Card Fail | PYMNTS.com
What can be easier than giving a gift card online? How about getting consumers to buy them in the first place. In the latest PYMNTS Data Drivers installment, Gerry Gilbert, VP of products at CashStar, tells Karen Webster what’s keeping 10 percent of retailers from making one of the easiest sales they could ever make.
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