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As large corporations like Facebook, Microsoft, and Apple all invest in AI, its practical applications have expanded across industries. Swych uses a bot to reach consumers across social platforms in a far more personal experience than general advertising.

It makes the act buying a product online interactive as you can use natural language to engage with a bot to send gift cards to whomever you ask.

When examining this product it is not hard to imagine what other forms of commerce can be enhanced using AI technology.

@caltennakoon

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